Glorify
A rebrand pitch for Glorify, a Christian devotional app, built on the letters of its name. I went back to it this year and built the system and the app out properly.
01 / 01
Icons
All four tab icons are drawn on the same square, so the film takes them back to a plain block and builds each one out of it again.
Outcome
It didn't ship. The client felt the direction was too young for their audience, so I've thought a lot since about matching how expressive the work is to who it's for.
Screens
